What makes you say yes?

This post is devoted to all the students who are in the business and sales field. But if you are like me and enjoy a little behavioural psychology, this presentation will fascinate you.

Pre discussion

  • What is it that makes us say yes to one person and no to the other?
  • What are the elements that make us trust in a product or a person?
  • Have you ever bought a good or service and was disappointed? What about the opposite?

The Video: The Science of Persuasion

I would divide the video into 2-3 min segments and stop after each principle to do a Tell Back.

This would also be a great presentation to do a comprehension mind map (video to come). That is to say, write down the 6 principles and ask students to say what they remember about them.

Ask students if these principles conjures any memories of times they were convinced of something. In other words, ask them about times when they trusted something or someone and why.

Finally, what do you think the author means by “ethical” persuasion?

Have a great discussion…

 

 

 

How do you separate fact from fiction?

Fake news is the term “du jour.” How sharp do you think you are at spotting fake news?

What if you were a journalist? If your livelihood depended on your ability to detect fact from fiction? In Markham Nolan’s TED talk “How to separate fact from fiction online” we see how the digital dimension affects this decision.

WarmUp

  • How good are you at detecting fake news?
  • What is your criteria? How can you tell?
  • Do a Mind Map of the elements/criteria that can help separate fact from fiction.

The video: TED Markham Nolan: How to separate fact from fiction

  • Watch the video and gather some of Nolan’s debunking tools.
  • Compare your list with the mind map you did previously.
  • What elements in the digital information era make fact checking easier? What makes them harder?
  • Which anecdotes in Nolan’s talk stick with you? Why?
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